MADE

TO MOVE.
TO PERFORM.
TO CONNECT.
TO LAST.
HUMAN.
We are a collective of strategic marketers who believe in making, building, and growing brands with human intuition for a fast, modern world. We work with the most human industries on the planet by aligning business goals with marketing objectives.
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We help ambitious brands turn clear thinking into distinctive visual identities, content, and digital experiences that people actually connect with.
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100+ happy clients
About us

Being human first has never been so critical to business performance.

So, why made Human?

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Technology gives us the ability to improve productivity and performance, output and quality, it creates efficiency and improves critical analysis.

However, human intelligence and intuition provides strategic and critical thinking, context and cultural nuance, creativity and the ability to evaluate relevant performance. This is critical to driving business forward.

What are we all about?

We exist to understand, celebrate, showcase, and shape the most human industries on the planet: Agriculture & Manufacturing, Health & Environment, Food & Fibre, and Financial & Professional Services.

About our founder

As the Founder and Director of Made Human, Stuart Shepherd brings executive-level leadership and deep sector expertise. Stu has spent the last 10 years as a Director at the Clemenger Group leading specialist agency Redhanded, a Director of Porter Novelli and Clemenger Studio. His award-winning professional background has seen him become a specialist in B2B and B2B2C marketing and behavioural change practice. Over the years, Stu has honed his skills in commercial creativity and brand strategy. A specialist in creative technology integration and a Certified Lego Serious Play Facilitator, Stu leverages his extensive career experience to bridge the gap between business innovation and human intuition.

Business is about people

Business is often scrutinised analytically and rationally, but at its simplest, business is about people. We align business goals and marketing objectives to build commercially relevant and highly effective marketing programs that make an impact.

SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
SERVICES

We get creative about business. This has no model.

We acknowledge that there is never any one model, process, or solution to solve all problems. Instead, we use a "Build, Grow, Make" framework to define the value we bring.

Build (Alignment)

We build commercially relevant marketing programs, strategies, capability, process and teams for our clients, their brands and their stakeholders.
  • Marketing Programs: Audit and performance reviews, short term tactical and long-term integrated planning and management.
  • Strategy: Brand and company alignment workshop, marketing and brand workshop, Integrated marketing strategy, brand strategy, performance strategy
  • Capability & Process: In-house marketing capability audit, review and report, technology & workflow integration, and stakeholder management.

GROW (BUSINESS)

We grow knowledge, capacity, performance and accountability that leads to business growth.
  • Knowledge: B2B/B2B2C marketing workshops, keynotes, AI marketing education program and audience insight, listening and learning.
  • Capacity: Fractional CMO/leadership placement, strategic marketing & creative in-housing, campaign and content dynamic automation.
  • Performance: Campaign tracking, multi-touch attribution and econometrics, performance benchmarking and optimisation.

MAKE (IMPACT)

We make powerful brand platforms created to connect. We help brands unlock moments and stories that matter. Brands that make more deliberate customer connections and go beyond the screen that lead to greater impact and more meaningful value.
  • Platforms: Brand, campaign, event, experience and digital creation and execution.
  • Channel Integration: Design, campaign, film and animation production, digital and social, Experience, out-of-home and instore, PR and earned integration.
  • Value Creation: NPD product and technology development, podcasts, webinars, documentaries and brand and partnership collaborations.
OUR APPROACH

We are built for depth, knowledge, and human intelligence over scale.

Senior-led 'squad' model

Our clients work with those doing the work. Our operating model means you have the focus of senior leaders accountable for every project. This provides better value as a result of lower overheads and eliminates the "juniorisation" found in traditional agencies.

The alchemy of the collective

We don't always have the answer, but we have the partner network that does. We have curated a world-class network of 8 select partners and 40+ trusted associates. This allows us to execute large and complex projects with innovation and smarts.

Zero pitch policy

We pride ourselves on the work, our past performance, and our credentials. We value our time, thinking, and resources and have committed them to our clients’ work and those who value paying for our intellectual property. We will present, but we won’t pitch.

We value fundamentals

With performance models becoming less effective and data integrity compromised, brands that implement fundamental marketing principles and clear brand strategy will come out on top long term. We prioritise deep market understanding over the "sugar hit" of short-term vanity metrics.
TESTIMONIALS

what others say about us

"Working with Stuart and the team has completely transformed our brand presence. From the very beginning, their team took the time to understand our brand, audience, and long-term goals.

ELENA M.
MARKETING DIRECTOR AT GREEN LEAF
[01]

"Working with Stuart and the team has completely transformed our brand presence. From the very beginning, their team took the time to understand our brand, audience, and long-term goals.

ELENA M.
MARKETING DIRECTOR AT GREEN LEAF
[01]

"Working with Stuart and the team has completely transformed our brand presence. From the very beginning, their team took the time to understand our brand, audience, and long-term goals.

ELENA M.
MARKETING DIRECTOR AT GREEN LEAF
[01]
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CONTACT
info@madehumanadvisory.com
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